Founder & Campaign Director, 20's Plenty for Us

Rod King 91sc

Rod King

Rod King's activity stream

  • published Email a Decision Maker in Take Action 2020-05-16 14:39:55 +0100

  • Email your MP for an emergency 20mph default during Covid-19

    The Covid-19 Crisis is putting a huge load on our health and transport systems. As lock-down eases we can expect to see a massive increase in driving, cycling and walking. At the same time social distancing demands that people keep further apart when walking and cycling. Whilst local authorities can make some highway changes the government can take emergency action to reduce the national urban speed limit to 20mph to give everyone more time to avoid collisions and casualties. It has changed national speed limits in times of crisis before. Add your voice to asking MPs to do so again.

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  • published So You Want …Social Distance? in NHS News and Briefings 2020-05-09 12:00:42 +0100

    So You Want …Social Distance?

    Keeping 2m from others reduces COVID-19 spread. 20mph limits help. Lower speeds provide greater safety when passing cyclists and pedestrians and enables ‘pop up’ pavement or cycle lane widenings to work better. 20mph limits raise cycling and walking rates and reduce car use very cost effectively, population-wide across an urban network.

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  • published So You Want …To Persuade Councillors? in Briefing Sheets 2020-05-07 19:43:15 +0100

    So You Want …To Persuade Councillors?

    Elected county or city councillors (in Unitary Local Authorities) have powers to set speed limits. Not MPs, district or parish councillors. Campaign targets are mainly the top (cabinet level) councillors. They have budget control/money. Officers eg highways employees do not set or update policy. Aim to update policy through councillors.

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  • published NHS News and Briefings in 20's Plenty for the NHS 2020-04-24 19:44:50 +0100

  • Space Reallocation & Lower Speed Responses to Covid-19

    We all need more space – 2m for safe social distancing during Covid-19. Leading cities are now delivering more room for access on feet and slower speeds for reasons of public health, fewer casualties, to help us breathe, exercise and mitigate car use. If people begin to avoid public transport in our cities then, unless walking or cycling is chosen rather than driving, urban areas may grind to a halt in a polluted traffic jam as travel bans begin to be lifted. 20mph and 30km/h limits are valuable, key tools for accessibility, lung health and economic recovery.

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  • published Call for a 20mph Default Speed Limit for London in NHS Blog 2020-04-16 16:31:15 +0100

    Call for a 20mph Default Speed Limit for London

    The Coronavirus pandemic has seen unprecedented changes to London streets and roads with a huge reduction in the number of journeys that people make as Londoners stick to the instruction to stay at home. While the largest falls have come in the use of public transport (tube use is down by 95% and bus use by more than 90% to 13th April), falls of more than 75% have been recorded in traffic volumes and the emptier and quieter streets (and even birdsong!) are instantly recognisable to anyone living in the capital at the moment.


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  • published NHS_Supporters in 20's Plenty for the NHS 2020-04-09 13:25:22 +0100


    Here are some of the other NGOs and organisations that are joining our support for the doctors in their call for an emergency national 20mph urban limit. If you would like to add a comment in support then please email us  at 

    Rachel White, Head of Public Affairs

    “We strongly support this campaign to reduce the default speed limit to 20mph in urban areas during the Covid-19 crisis. The majority of pedestrian and cycling injuries occur in built-up areas as a result of collisions with motor vehicles. And higher speed limits increase the chance of incidents and the severity of injuries from a collision."“Implementing a 20mph Emergency National Urban Limit will take pressure off the NHS during this time of crisis by preventing avoidable collisions, and will improve road safety for those who need to make essential journeys. We're hopeful that the benefits of lower speed limits will be realised during this time, and 20mph will remain the default long after this crisis is over."

    Alice Roberts, Head of Green Space Campaigns

    "20mph speed limits are vital alongside measures to reduce traffic and car dominance to make sure people can live safe, pollution-free, active lives"

    David Harrison, Vice Chair London Living Streets

    "London's streets are very different places from just a few weeks ago. We have fewer vehicles, some travelling much faster than before, and many more people either heading to the shops every day often on foot or cycling or taking their daily exercise and trying to stay carefully distanced from others. Often this means they have to step into the road to avoid others or they are walking and cycling in the road sometimes with children many of whom are scooting or cycling. In this environment it is vital that drivers play their part by moving slowly so as to keep others safe and free from intimidation.London Living Streets wholeheartedy supports our doctors' calls for an emergency urban speed limit of 20mph to keep everyone using the roads as safe as possible at this time."

    Emma Griffin, Founder Action Vision Zero"

    Action Vision Zero has been appalled at the way a minority of drivers have taken advantage of the emptier streets to drive at high speed. There are numerous reports of high speeds recorded not only on arterial roads but also in busy urban streets where people are increasingly reliant on walking and cycling to get shopping and for daily exercise. It is vital that we do not increase the burden on the NHS with preventable road crashes and doctors are right to point out that lowering the urban speed limit to 20mph is one action that the UK Government can take immediately. Please listen to the medics' calls and take this action as a matter of urgency."

    Victoria Lebrec, Campaign Coordinator for RoadPeace, the national charity for road crash victims

    "Increased speed makes a crash more likely to happen, and also increases the severity of a crash. Whilst less vehicles are on the  roads, traffic police in urban areas have reported seeing a significant increase in speeds. This comes at a time when key workers are walking and cycling as an alternative to public transport, and the NHS is already stretched as it readies itself to deal with the COVID-19 peak. Lowering the speed limit is crucial in order to minimise death and serious injury. Not only to prevent the tragedies they inherently are, but also so that no extra pressure is added to the health service at this time of crisis. Being seriously injured at this time inevitably means care will not be as it normally would, resources are detracted from dealing with the pandemic, and the victim runs the risk of contracting COVID-19."

    Josh Harris, Director of Campaigns

    “Alongside our friends at 20’s Plenty, Brake has long called for the national default urban limit to be reduced to 20mph – it’s the only safe speed for places where people are in close proximity to motor traffic. COVID-19 has altered the landscape of our communities and we’re seeing less motor traffic and more people walking and cycling on roads, getting daily exercise and adhering to social distancing. These are positive developments, giving us a glimpse of a safer and healthier future, but with disturbing reports of increased speeding, and a renewed impetus to ease the burden on our stretched emergency services and NHS, we need to do more to reduce road collisions. 20mph limits are a simple way to make our communities safer and healthier and so we support the emergency 20mph national urban limit but believe safe limits should be for life, not just for lockdown.”

    Jenni Wiggle, Interim CEO, Living Streets

    "Social distancing is an essential part of the COVID-19 response. However, keeping two metres apart on narrow and obstructed footpaths isn't easy and inevitably leads to people walking on the carriageway. There are fewer vehicles on our roads now that people are being encouraged to only take vital journeys. However, this has resulted in a minority of drivers taking advantage of lighter traffic to speed.

    A move to a national limit of 20mph would not only increase road safety, but would make it easier for drivers to anticipate and respond to people in the road."


    Tom Bogdanowicz, Senior Policy and Development Officer, London Cycling Campaign

    "20mph has long been recommended by public health bodies for urban areas, as such a limit reduces air pollution and dangerous driving. We join the call to urgently implement a default 20mph urban speed limit during this crisis, particularly because so many keyworkers are now cycling to work, and many people are forced to keep their distance from others by using the carriageway, yet, sadly, some drivers are clocking up dangerous speeds resulting in unnecessary road anger to others. Reducing road danger and unnecessary driving are vital all the time, but particularly during this pandemic."


    Alice Ferguson, Co-Director, Playing Out

    "Playing Out supports the call for a default 20mph limit on residential streets. Children need to be able to play out where they live, for their health and wellbeing and to feel part of their community. The main barrier to this is danger from traffic - we know that where streets are safe, children can and do play out freely. A 20mph default limit - ideally accompanied by physical measures and enforcement - is a good baseline for creating safe, liveable streets for children and communities."



  • Doctors Demand 20mph as Emergency National Urban Limit

    Embargoed till Thursday 9th April

    Today, April 9th, sees the launch of a national campaign supported by leading doctors to call upon the UK Government to demand 20mph as an Emergency National Urban Limit. We all want to help the NHS during the Covid-19 crisis. The doctors that we are relying on have called on the UK Government to change the national speed limit to 20mph from 30mph. They are clear that setting a 20mph speed limit will reduce pressure on the NHS now and for the future. 20’s Plenty for Us, the national campaign for 20mph limits with 460 local community campaigns, is supporting our doctors’ calls for the UK Government to act now.

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  • published Letter to councillor in NHS Letter Templates 2020-04-08 19:48:43 +0100

    Letter to councillor

    Councillors set local road speed limits whereas MPs set them nationally. Please write urgently to your Councillors calling for 20’s Plenty for the NHS.  Health services face their greatest ever challenge from this pandemic.  Every crash victim fewer frees up capacity for Covid-19.  Empower local politicians. Example letter below. Circulate it to your elists and social media.


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  • published Letter to local radio station in NHS Letter Templates 2020-04-08 19:48:06 +0100

    Letter to local radio station

    Please offer to speak on your local radio station about a national change to a 20mph limit for the NHS.  Health services are facing their greatest ever challenge from Covid-19.  Every road crash victim fewer frees up NHS capacity.  Spread this message to empower politiciansThe example email to a radio station below is based on Prof John Whitelegg’s letter to the Shropshire Star.


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  • published NHS Blog in 20's Plenty for the NHS 2020-04-06 19:44:00 +0100

  • published NHS Donations in 20's Plenty for the NHS 2020-04-06 19:43:43 +0100

    NHS Donations

    If you wish to make a donation towards our campaign to support the doctors call for a national emergency 20mph limit then please use this form.


  • published NHS Wheelie Bin Sticker Campaign in 20's Plenty for the NHS 2020-04-06 12:03:22 +0100

    NHS Wheelie Bin Sticker Campaign

    Our Wheelie Bin Sticker campaign has been a huge success with tens of thousands being bought by campaigners and showing streets where residents clearly say that 20 is Plenty.

    We are now doing the same with our 20's Plenty for the NHS campaign and have designed a new stickers where you can show your support for the call by doctors for a emergency national urban 20mph limit.

    By choosing the right size (35cm x 25cm) we have managed to optimise material costs and can now supply for as little as 50p each plus post and packing.

    Our new 20's Plenty for the NHS sticker


    Prices for the stickers are:-

    Quantity Sticker price each Post and Packing Total Price
    10 £1.00 £5 £15
    50 £0.70 £10 £45
    100 £0.65 £15 £80
    200 £0.50 £25 £125

    Simply click on the appropriate payment amount above left for the quantity you require and we will deliver the stickers within the week.


  • published 20's Plenty for the NHS 2020-04-08 20:00:55 +0100

    20's Plenty for the NHS

    Today, April 9th, sees the launch of a national campaign supported by leading doctors to call upon the UK Government to demand 20mph as an Emergency National Urban Limit. We all want to help the NHS during the Covid-19 crisis. The doctors that we are relying on have called on the UK Government to change the national speed limit to 20mph from 30mph. They are clear that setting a 20mph speed limit will reduce pressure on the NHS now and for the future. 20’s Plenty for Us, the national campaign for 20mph limits with 460 local community campaigns, is supporting our doctors’ calls for the UK Government to act now.

    There has never been a more urgent time for Government action to protect the NHS from having to treat preventable road casualties, so keeping resources and beds free for Covid-19 patients. Setting a national 20mph limit is an affordable, practical and cost-effective step that the UK Government is able to take to help the NHS and support our doctors at this critical time.

    Doctors have named their campaign ‘lower the baseline’ load on the NHS  

    Dr Robert Hughes (London School of Hygiene and Tropical Medicine) and 109 other doctors wrote in the Times on 25th March

    “..each month there are nearly 3,000 road traffic collision-related admissions to NHS hospitals in England alone.  Lowering and enforcing speed limits would reduce the frequency and severity of road traffic collisions.” 

    A British Medical Journal blog[1] by population health expert Prof. Sunil Bhopal on 24th March said

    “First, we suggest an immediate reduction in motor vehicle speed limits. In England alone there are around 35,000 non-fatal admissions to hospital every year related to road traffic accidents; … In Canada, lowering the speed limit from 40km/h to 30km/h (20mph) was associated with a 28% decrease in pedestrian-motor vehicle collisions and a 67% decrease in major and fatal injuries. We therefore suggest that the government urgently explore an emergency reduction of all national speed limits to 50mph, and to 20mph in urban areas.”

    Rod King MBE, Founder and Campaign Director of 20’s Plenty for Us said

    “It is in the Government’s power and interest to change all 30mph limits to 20mph by making appropriate public announcements, without any need to change road signs. The precedent already exists to change national speed limits in an emergency. The Government changed national speed limits in the 1974 fuel crisis to save petrol and it must do this in the 2020 Covid-19 crisis to save lives. This move will match the mood all of us to do everything possible for our NHS resources and staff.”

    Note :- Driving less fast prevents collisions and reduces the numbers and severity of road victims the NHS has to care for at this critical time. In 2019 the Welsh Government started planning a national 20mph policy. In February 2020, the UK signed up to an enforced 20mph national speed limit in the ‘Stockholm Declaration’ of global best practice[2] for speeds in built-up areas.

    20’s Plenty can arrange spokespeople calling for the change: Dr Robert Hughes, Prof Sunil Bhopal and Rod King MBE. Also available are: Prof Adrian Davis, Edinburgh Napier University  and Dr. Sarah Jones, Public Health Wales. Contact Rod King at or 07973 639781 for interviews with spokespeople

    More at




    Open PDF

    This section of our website is dedicated to our 20's Plenty for the NHS campaign.


  • published NHS Voxpops in 20's Plenty for the NHS 2020-04-05 20:49:10 +0100

    NHS Voxpops

    Our campaign in support of doctors is very much one with public backing. Here we show videos from people  around the country saying why they support the doctors in their call for an emergency national 20mph urban limit. You can share a video on social media just by clicking on the paper dart symbol when you hover over a video. Please do.

    If you would like to record a video for adding your support then please email us as and we will provide instructions.

    Dr Adrian Davis

    Alice Berendt

    Peter Goodman

    Danny Dorling

    Sandra Lane

    Luca Machado

    Louise Berendt

    Matthew Snedker

    Florence Trotter

    Paul Holdsworth

    Kevin Ambrose

    Anna Barford

    Vincent Walsh

    Adrian Berendt

    Rosie Semlyen

    Prof Alan Tapp

    Wyn Holroyd

    Cathy Harrington

    Marieke de Jonge

    Jane McCourt

    Kate Thomson

    Jeremy Leach

    Anna Semlyen

    Rod King MBE


  • We Support Emergency 20mph Limit to ‘Lower the Baseline’ NHS Load

    See our microsite dedicated to to supporting the call by doctors to lower the urban speed limit from 30mph to 20mph at  It includes Voxpops, FAQs, Supporters, etc

    The Covid-19 crisis is severely straining our medical services and economy. As well as increasing medical capacity, doctors are calling to “lower the baseline” of NHS demand for preventable reasons like road crashes by rapid introduction of public health policies.  Medical experts want emergency measures to reduce speed limits.  20’s Plenty for Us support their urgent requests for 20mph limits in built up areas to help the NHS and economy by saving hospital beds and resources[1].



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  • No, 20mph limits won’t solve the Covid-19 Crisis…but

    The current Covid-19 Crisis is of major concern and governments are looking at ways to protect their population and reduce the number of deaths from this new threat. We are not advocating 20mph limits as a cure, but we believe there is good evidence of how communities already implementing strong 20mph and 30km/h policies can better protect the public in such a crisis.

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  • published 20’s Plenty News March 2020 in Briefing Sheets 2020-03-21 14:58:01 +0000

    20’s Plenty News March 2020

    We know corona virus has made face to face activism hard. Yet the need to reduce speeds still exits. Tactics will evolve.  There’s plenty of good news on places respecting road users by going 20mph.

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  • 20mph and 30km/h limits mandated by Global Ministers

    Global Road Safety Experts and Ministers from 130 countries adopted the “Stockholm Declaration” at a road safety conference on 20th February. It requires 30km/h (20mph) limits where vulnerable road users and vehicles mix - for safety, air quality and climate action.

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